Twitter has modified its model and brand from its well-known blue chicken to “X”.

The brand new white X on a black background has changed the blue chicken on the desktop model of the social community, though is but to seem on the cell app.

“Tweets” will even get replaced, based on Twitter’s proprietor Elon Musk, and posts will likely be referred to as “x’s”.

The billionaire modified his profile image to the brand new brand and added “X.com” to his Twitter bio.

Mr Musk desires to create a “tremendous app” referred to as X – his imaginative and prescient for a brand new sort of social media platform that he has been speaking about creating for months.

On Sunday, the billionaire stated he was seeking to change Twitter’s brand, tweeting: “And shortly we will bid adieu to the Twitter model and, step by step, all of the birds.”

He then shared an image of the brand new X branding projected onto the aspect of Twitter headquarters in San Francisco.

Mr Musk, who has modified the title of the enterprise to X Corp, stated the alternative “ought to have been finished a very long time in the past”.

He posted a picture of a flickering X on Twitter, and later in a Twitter Areas audio chat, replied “Sure” when requested if the Twitter brand would change.

Ms Yaccarino wrote on the platform that the rebrand was an thrilling new alternative.

“Twitter made one large impression and altered the best way we talk,” she stated.

“Now, X will go additional, remodeling the worldwide city sq..”

The chicken is named Larry which Twitter’s co-founder Biz Stone stated, in 2011, is a tribute to basketball star and Boston Celtics legend Larry Chicken.

Folks took to Twitter to mourn the lack of the brand, together with Martin Grasser who designed it in 2012.

“As we speak we are saying goodbye to this nice blue chicken,” he stated. Later the tweet was shared by Jack Dorsey, Twitter’s best-known co-founder.

Commenting on the announcement, Model skilled Ian Humphris, CEO and founder at Nokamo Consulting says: “Does flipping the chicken at Twitter’s distinctive brand break all of the fairness guidelines? Ordinarily, sure. However the keyboard warriors waving their How Manufacturers Develop ought to see it from Elon’s perspective. At present the platform is a 2D chat room with a haemorrhaging P&L, however the ambition is to be the following WeChat super-app. Whenever you’ve landed a rocket vertically, you perceive that typically revolution, not evolution, is the way you carry the market to heel.”