The branding marketing campaign intends to offer RE/MAX’s extensive community with a contemporary, new look. It’ll regularly roll out by way of 2023, based on the corporate.
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A brand new branding marketing campaign from RE/MAX seeks to spice up the advantages of name affiliation.
The marketing campaign, “Unstoppable Begins Right here,” which the actual property franchisor produced in partnership with the inventive company Camp + King, intends to offer RE/MAX’s extensive community with a contemporary, new look, based on an announcement the corporate launched on Feb. 23.
“RE/MAX is a very world model recognized and trusted by customers worldwide,” Abby Lee, RE/MAX senior vice chairman of promoting and communications, stated in a press release. “Our Unstoppable marketing campaign goals to construct and keep our main model consciousness — whereas additionally making RE/MAX brokers’ lives simpler.
“The model is likely one of the largest aggressive benefits for RE/MAX brokers. Advertising and marketing retains RE/MAX prime of thoughts with homebuyers and sellers, and brokers have the instruments to ship excellent service. It’s a successful mixture.”
The marketing campaign will embody up to date advertising and marketing supplies, together with a refresh of RE/MAX’s consumer-facing property, reminiscent of typeface, shade palettes and types. It’ll regularly roll out by way of 2023, based on the announcement.
That’s along with RE/MAX’s 2023 video promoting marketing campaign, graphics and RE/MAX Hustle, its new platform that permits brokers to personalize commercials.
A survey of lots of of brokers in america and Canada, carried out by RE/MAX, discovered {that a} constructive brokerage repute is likely one of the driving forces behind an agent’s resolution to hitch any specific brokerage. Twelve % of respondents chosen a constructive brokerage repute total as a major motivator to hitch a brokerage.
The “Unstoppable Begins Right here” marketing campaign seeks to capitalize on and add to RE/MAX’s model recognition to assist RE/MAX brokers join with extra prospects.
“There’s a false impression on the market that actual property is a straightforward business, it takes grit and willpower — two traits of a profitable entrepreneur,” James Schwartz, RE/MAX vice chairman of promoting, added within the assertion. “However the up to date advertising and marketing supplies intention to make one factor simple — a approach for homebuyers and sellers to know who we’re and what we do greatest.
“The model brings extra credibility to conversations brokers have with purchasers and, in flip, the community brings the model to life within the communities they serve. Enhancements like these have helped RE/MAX keep its main place for years and construct belief with customers who’re on the lookout for manufacturers with confidence, model and route.”
E-mail Ben Verde
